Marketing Case Competition

Round 1 Results are out!

Round 1 Results:

The following teams have qualified round 1:

  • Layman Bros:
    • Mayank Aggarwal
    • Shreshth Mishra
    • Akash Vidyasagar
  • Phenom:
    • Nihar Sethi
    • GM Sindhu
    • Neha Dash
  • Nallla Gang:
    • Pratyush Chakraborty
    • Abhay Singh
    • Sehajdeep Singh
  • Paradox:
    • Priya Tyagi
    • Akshita Jalan
    • Kirandeep Kaur Kamboj
  • AA Battery:
    • Adhyyan Malik
    • Ankita Sharma
    • Abhishek Shah
  • The Grubstakers:
    • Abhishek Shah
    • Jyotin Bhatt
    • Gunjan Solanki
  • The Three Marketeers:
    • Shrirang Kumbhojkar
    • Siddharth Sharma
    • Utsav Salian
  • Atharv:
    • Aditya bapat
    • Anuradha
    • Varun Patel
  • Yorozuya:
    • Akash Paul Lakra
    • Amala P
    • Ankit Vyas
  • Boom:
    • Mayank Shandilya
    • Nishith Raval
    • Vishesh Gupta
  • InsightBeez:
    • Arun A
    • Devpriya Jadhav
    • Mahender Nath Yadav
  • 3 Marketeers:
    • Aakash Dutta
    • Prachi Sharma
    • Rajeev Ranjan
  • Valar Morghulis:
    • Aarushi Sharma
    • Isha Walia
    • Vinit Durshetti
  • Team Xpress:
    • Anand Kant
    • Ankita Kaushal
    • Bhasker Chandra Bisht

About the event

Register Here presents to you the most awaited case competition of Eximius 2017. The Unicorn start-up is looking for some shrewd business acumen, good analytical skills and panache for critical problem solving. There is a lot at stake, as the winner will get an opportunity to get a Pre-Placement Interview with the shining beacon of Indian start-up space along with cash prizes and certificates.

Refer to the attached files for more details (Submission guidelines section)


  • Each team can have minimum 2 and maximum 3 members
  • This event is open for both undergraduate and postgraduate students and working professionals
  • A student/professional cannot be part of more than one team
  • Multiple teams from the same college/organization are allowed
  • The participants must carefully read through and agree to the following Terms & Conditions before registering
  • All decisions in matters of eligibility, authenticity, and final judgments will be with organizing committee of Eximius, Indian Institute of Management Bangalore and
  • The format and structure of events is subject to change before the actual beginning of the event


  • 19th July 2017 (11:59:59 PM): Round 1 deadline – Last date for submission of case presentation.
  • 23rd July, 2017: Results of Round 1 to be released, Round 2 details to be released


  • Pre-Placement interview from
  • Prizes worth INR 50k
  • Certificate from Eximius, IIM Bangalore

  • Submission Guidelines

    Case statement Excel for case Register Here

    Now that you have read the case and gone through the data provided here are a few guidelines to you should keep in mind while working on it:

    • Think as an entrepreneur
    • Keep in mind the Shopclues DNA
    • Data is the key but insights is the master key
    • Make sure your solution aligns with our overall business strategy

    The case competition will have 2 rounds as mentioned below:

    • Submit your solution in a 5 slide presentation to ‘’
    • The naming format of the file should be ‘SHOPCLUES_Teamname'
    • The solution should cover the following:
      • Rationale for choosing the category
      • Sourcing Solution - Make in India/China
      • Brand name, Brand Logo and Brand Positioning
      • Go to market market strategy keeping the yearly festivities in mind
      • 2 year business plan
    • plans to launch the brand in august and expect to derive most sales on Diwali from it


    For any doubts regarding Shopclues Marketing case competition, please contact: Ranya Nigam